Bing Ads

I just started playing with Bing Ads, except that until today, it was called microsoft advertising. I think this must be th 5th or 6th renaming of this weird smashup of Yahoo and Microsoft/Bing/Live/MSN/Whatever it’s called this week.

Oh and the ads performed horribly. It might be my own fault somehow, but for whatever reason, after buying over 200 clicks, I only see about 7 clicks registered at my target website. Something isn’t working right. If it’s on my side, I’ll figure it out, but I have a weird feeling that there is some issue with bots or otherwise incentivized idiots clicking the ads and then abandoning them before my page even has time to load and register the click. So, for 50 bucks I received zero conversions. How’s that for ROI?  😉


Social graph api stuff

This guy has an interesting blog with some good ideas on the technology of social networking (amongst others). This is one discussion on the lack of a connection strength ranking in social graph api’s – 
Good discussion, but I can also imagine the abuses that could be make avaialble if such information were made available. Highly targeted spam anyone? 😉

(updated) – On a similar subject, and one I’ve put a lot of thought and ideas into over time- is this article on reputation systems. good read.